Showing posts from September, 2013

The Concept of 'Value'

I come across a lot of people who ask me how they (and their businesses) can survive in an economy that’s hit by recession. I want to share with you what I usually share with them. It has to do with a much abused term. Value. 
Firstly, I believe there are two economies. The Actual Economy and Your Economy. They are both real, yet they are parallel to each other. It means.. one has nothing to do with the other. 
Yes it’s true we’re living in recessionary times. Jobs are scarce, sales are sluggish, inflation is high. I guess a whole lot of other things aren't looking bright either. I’m sure you know. I don’t… because I don’t watch or read the news as much as most others do. Largely because it’s full of negative stuff, that is uninspiring and dis-empowering. A lot of people accept the media because it’s a reflection of reality.
Yet, I believe that you can create your own reality. To do that, the first step is not to look at the world around you, but the world within you. That includes y…